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Challenge
Moving Beyond Surface-Level Luxury
The luxury interior market is full of passing trends and cold, clinical minimalism. As an interior architecture and spatial storytelling studio focused on wellness and restorative living, Blanchub needed a clear, memorable identity that felt warm, personal, and built to last.
To connect with homeowners, boutique hoteliers, and developers, the studio needed a visual system that communicated craftsmanship, material richness, and quiet confidence.
Strategy
Quiet Luxury & Material Honesty
Blanchub describes their spaces as living stories meant to be passed on to the next generation like an heirloom. We built the brand strategy around that exact idea, focusing on restraint, heritage, and permanence.
Instead of chasing short-lived design fads, we rooted the identity in timeless craft and physical texture. Every element draws from the raw materials of their projects, including stone, metal, and natural finishes. This gives Blanchub a calm, assured presence that lets their spaces speak for themselves.
Identity
Crafted Restraint
To reflect their philosophy of generational spaces, the core mark combines the “B” and “H” inside a custom, heirloom-inspired badge. It pairs traditional craftsmanship with clean, modern weight alongside a bespoke serif wordmark for clear legibility.
For typography, Eros brings sculptural, high-contrast forms to headlines, while Work Sans keeps body copy, editorial layouts, and technical documentation clean and easy to read. A palette of deep Blue Black, soft Sea Blue, and Traffic White grounds the system, finished with physical Brushed Copper accents.
Application
Spatial Presence
The identity translates across digital and physical touchpoints through disciplined layouts and tactile print collateral. From client lookbooks and technical documentation to spatial signage, every detail reflects the studio’s white-glove process.
Outcome
Blanchub now carries a cohesive, enduring brand system that matches the caliber of its spaces, positioning the studio as a benchmark for timeless, wellness-centered interior architecture.
