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Driving engagement in a contentious market
The mantra of InvestNaira—building wealth steadily—is the foundation of their product offering. The fintech startup founded in 2017 promotes saving and investing as a lifestyle among youth through its compounding solutions. The common youth can prepare for a wealthy future by engaging in savings plans and investment opportunities. However, the startup began to experience a high churn rate. InvestNaira approached us to revamp its current UI to drive engagement and regain the trust of its customers.
Armed with insights from our third-party research and user interviews, we decided that the InvestNaira experience should exude minimal ambiguity, making the whole experience streamlined for the end user. Our insights were the foundation of the revamped InvestNaira web and mobile applications. We combined youthful minimalism with InvestNaira’s signature salad green to craft a pleasant experience for the user. This style was maintained across all touchpoints.
IN Kids
To align with InvestNaira’s why we designed a kids’ app that encourages kids to start the wealth-building journey early. The easy-to-use app features the learn and earn sections to foster financial curiosity.
