Vestducation

Curating a compelling identity for an underserved audience

Annuity, Gratuity, and Diversification. To most people, some of these words sound like gibberish, and yet, most can admit that they need to stop saving and start investing. The latest recession only increases the demand for investment in education. Even still, this space is only saturated with disjointed 1-pager articles and social media snippets that never break the financial principles down. After all, the common man can’t afford the real deal.

Meet VestducationⓇ.

Founded in 2022, VestducationⓇ is an online investment training platform that trains investors to make educated investment decisions from its simple-to-understand, bite-sized courses taught by some of the most experienced of investors.

CROWN was invited to help configure the brand strategy and identity just as the brand was about to break into the fin-ed space.

Our insight is tailored into one statement: ‘investing can be abstract, learn to make sense of it!’

We began the project by positioning the brand as an investment education brand that’s simple and yet affordable. After all, the common man should not need an MBA to make smart investment decisions. 

Standing out is the word mark, signifying an abrupt push from abstract to simplified, as connoted by the switch in type styles mid-logo. This visual style spills across the entire identity, from the compelling social media ads to the illustrious lesson slides and most especially on the products web app.